Kyle Fields was behind the counter of a pharmacy, watching the numbers not add up. Scripts were being filled, patients were being helped, but the pharmacy was losing money. Reimbursements were so broken that breaking even wasn’t possible.

That’s when Kyle discovered the culprit: PBMs. Spread pricing. Rebates pocketed that weren’t theirs. Strong-arming employers into believing they had no other options. The system wasn’t built for patients or pharmacies. It was built for profit.

Kyle knew there had to be a better way: Transparency.

What began as a laptop and a dream in 2011 became Appro-Rx, a transparent PBM. It didn’t happen overnight, but through years of grit, persistence, and telling employers a simple truth: “Healthcare is expensive, but it doesn’t have to be.”

Today, that idea covers hundreds of thousands of lives and saves millions of dollars, still driven by the conviction that started it all.